
hi there!
it's so nice to finally meet you! i'm yo.j, the founder and creator of STUDYO.J, a label full of silly fun and lighthearted creativity. keep scrolling to read more about my label and me, or click down below to shop my products!
゜✧﹒ 𝜗𝜚 ﹒✧゜・..・゜✧﹒ 𝜗𝜚
the yo.j story
fashion has always been a huge part of my lifestyle, my hobbies, my personality and my love for life. after graduating from design school, i studied business for my bachelor's degree so that i could broaden my horizons. the big change in industry greatly bored me, and so i created STUDYO.J while sitting in a lecture hall. this label became my new focus; i spent day and night scrolling through my pinterest boards, creating visual collages, exploring bakeries and galleries. eventually, i had found a happiness even bigger than my brand itself.

STUDYO.J is a journal full of my happiness in my early 20s. as i navigated big changes in life and tried my best to be an adult, i stayed stubborn in my search for little joys and unique stories. with life's unexpected turns, i am only ever sure of what i love and what i do. everything else is, well, a little snail on the crosswalk? something i look at a little while, pick up, leave it to the grassy side of the path and move on. life is pretty big and messy, but as i always say:
" it's like, whatever! "